![The Creative Sector Divide: Africa’s Export Vs The World (2010-2020)](https://api.mustardinsights.com/storage/article/faUE2dja7gPrkYGNQnyYvYrXQOG0aiDcb0VNnjZp.jpg)
Africa's creative services exports amounted to a meagre $2 billion In 2020, revealing a prolonged and underwhelming performance in comparison to other regions. For instance, Latin America and the Caribbean exceeded Africa's exports fourfold, with a total of $8 billion in creative services exports.
Meanwhile, Northern America and Asia emerged as formidable powerhouses in the industry, boasting exports of a staggering $227 billion and $259 billion, respectively. Europe, reigning supreme, dominated with creative services exports totalling a commanding $564 billion.
In 2010, creative services exports in Africa accounted for a mere 1.4 percent of its total exports. Despite a decade of incremental growth, this share had inched up to just 2.3 percent by 2020. This highlights the significant challenges and disparities that continue to hinder Africa's ability to make a substantial impact in the global creative economy.
Africa's poor performance in creative exports underscores the urgent need for targeted efforts to bolster the sector, unlock its latent potential, and provide a stronger foothold for the region in the global creative arena.
Thoughts?
We won't share your email address. All fields are required.![Social Media Ad 3](https://api.mustardinsights.com/storage/ads/Gz1JPWOcXJKCefOOMOvMQDYTVUW6HLISrgc4AhFq.jpg)
![Newsletter 2](https://api.mustardinsights.com/storage/ads/hRuaChGFTAEynwP7cKboJ6SbhTYAMqtSvS4vxq4Y.jpg)