avatar
Mustard Insights

View Page

  • 2nd October, 2022


    • 0
      From Rankings

      Nigerian Reality TV Shows With The Highest Possible Winnings, 2022

      Nigeria's favorite reality tv show, Big Brother Naija, involves participants who come into the Big brother house to compete for the grand win. The grand prize for the just concluded Big Brother show stood at 100 million naira – including N50m cash and N50m worth of other awards from the show’s sponsors. Nigerian Idol is a singing competition modeled after the Idol series. The show's winner is also rewarded with 100 million worth of cash prizes as well as a record deal.

      Nigerian Reality TV Shows With The Highest Possible Winnings, 2022

      The Nigerian entertainment industry has peaked over the past few years. The industry has served millions of Nigerians with an array of local and foreign entertainment options to choose from. The entertainment scene has also recently generated ample revenue, with Statista projecting it to generate $29.35bn by the end of 2022. Nigeria's reality TV scene has also attained the great success. 

      Reality television is a genre of programming that seeks to show the unscripted actions of everyday people rather than the usually prepared dialogue delivered by actors. It was first introduced in Nigeria in the mid-2000s with the inception of shows like ‘Gulder Ultimate Search’, ‘Who Wants to Be a Millionaire’, and ‘Big Brother’, which were known to effectively engage viewers.

      Over time, the sizes of these spoils have gotten bigger. The following are some of the reality shows with the highest earnings in Nigeria:

      Big Brother Naija and Nigerian Idol: N100million

      Nigeria's favorite reality tv show, Big Brother Naija, involves participants who come into the Big brother house to compete for the grand win. The grand prize for the just concluded Big Brother show stood at 100 million naira – including N50m cash and N50m worth of other awards from the show’s sponsors. Nigerian Idol is a singing competition modeled after the Idol series. The show's winner is also rewarded with 100 million worth of cash prizes as well as a record deal.

      Other Top Performing Shows

      The Voice Nigeria – N50million

      Gulder Ultimate Search – N50million

      The Next Titan – N20million 

      Who Wants to Be a Millionaire - N20million  

      Nigeria's Got Talent – N10million

      Knorr Taste Quest – N5million

       

      • Published: 2nd October, 2022


      0
      avatar

      Thoughts?

      We won't share your email address. All fields are required.