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Daniel Ayuba

  • 33 Posts
Mustard Insights

Internet Access and Advertising to Dominate the Entertainment and Media Sector in Sub-Saharan Africa’s Largest Markets
Internet Access and Advertising to Dominate the Entertainment and Media Sector in Sub-Saharan Africa’s Largest Markets

Internet advertising and Internet access set to become main sources of Entertainment and Media revenue in Africa.

Streaming Services Predicted to Grow Subscriber Bases as More Choose Video-on-Demand
Streaming Services Predicted to Grow Subscriber Bases as More Choose Video-on-Demand

More Africans are expected to subscribe to streaming platforms as viewers seek more control over content preferences.

Exploring Career Opportunities and Filling Gaps in the Fledging Creative Industry
Exploring Career Opportunities and Filling Gaps in the Fledging Creative Industry

Nigeria’s creative sector is filled with substantial potential and has proven in recent years its capacity to compete with other top earning sectors in the country.

South Africa’s Citrus Production Projected to Reach Record High in 2022/23
South Africa’s Citrus Production Projected to Reach Record High in 2022/23

In the midst of decreased global citrus production, South Africa – Africa’s second highest performing state in terms of GDP – is projected to receive a boost in citrus exports, according to the United States Department of Agriculture’s “Citrus: World Markets and Trade Report”.

Nigeria’s Creative Industry to Generate $15billion by 2025
Nigeria’s Creative Industry to Generate $15billion by 2025

In recent years, more people have begun seeking alternatives to white-collar employment as possible solutions to this problem, and one industry that has thrived from this has been Nigeria’s creative sector.

The Economic Impact of Invasive Alien Species to The African Continent
The Economic Impact of Invasive Alien Species to The African Continent

Research conducted by CABI Agriculture and Bioscience, a nonprofit organization which focuses on agricultural and environmental issues, has revealed the economic impact of Invasive Alien Species (IAS) on Africa’s agricultural systems.

Africa’s Pay TV Subscriptions is On a Rise While Numbers in the US plummet
Africa’s Pay TV Subscriptions is On a Rise While Numbers in the US plummet

One major source of entertainment on television is primarily enabled through Pay TV subscriptions, which is a system of broadcasting where users pay to access particular program packages or channels on TV.

Mustard Insights 2022 Wrap: A Myriad of Challenges and the Hope of Progress
Mustard Insights 2022 Wrap: A Myriad of Challenges and the Hope of Progress

2022 saw the African continent grapple with different forms of challenges, changes, and tumultuous activities, here is a breakdown of major events.

Nigeria’s 2023 Elections: Number of Accredited Voters Set as Elections Near
Nigeria’s 2023 Elections: Number of Accredited Voters Set as Elections Near

As Nigeria’s much anticipated 2023 election draws nearer, the need for free and fair elections in the country cannot be overstated.

Epidemics Continue to Plague African Countries
Epidemics Continue to Plague African Countries

Africa has had its fair share of epidemics across the continent both in its recent and distant past. From the epidemic of trypanosomiasis (sleeping sickness) that broke out in Busoga, Uganda in the 1900’s, claiming the lives of over 250,000 people, to Monkeypox in the 1950’s, which was endemic to Central and Western African countries, plaguing their population without access to recurse.  Monkeypox, Ebola, are among various epidemics African countries face.

African Countries Generating the Highest Music Streaming Revenue
African Countries Generating the Highest Music Streaming Revenue

Streaming revolutionized the music market, with music streaming Services such as Pandora, Deezer, Spotify, Apple Music and Boomplay all following early forerunners such as Napster to becoming key players.

Demand for Software Developers Continue to Spur Nigeria’s Tech Ecosystem
Demand for Software Developers Continue to Spur Nigeria’s Tech Ecosystem

Nigerian tech sector growth continue to drive demand for software developers